Two New Lifesavers Launched to Rescure Swimmers Hair

November 2011: If you’re hitting the pool or swimming in the ocean this summer, it’s vital to protect your scalp and hair as much as your skin.
 
Swimming in chlorinated pools or in the salty ocean can take a big toll on your tresses, making your hair feel dry, brittle and tangled as well as affecting its overall colour and shine.
 
Mediceuticals is a leading international brand of formulations designed to treat recurring scalp and hair problems including “swimmer’s hair”. It is now available for the first time in New Zealand and their Healthy Hair Solutions range is just as important for your hair this summer as sunscreen is for your skin. 
 
NIWA is predicting a typically hot Kiwi summer in 2011/2012 so now is the perfect time to see what a difference these innovative hair products can make.
 
“The chlorine and copper traces found in most swimming pools can wreak havoc with the colour of your hair, often imparting a green tinge to blonde hair and tinting brunettes a darker shade,” Grace explains.
 
“Chlorine also bonds to the hair, stripping your hair’s natural oils that protects and nourishes your hair. This can cause the hair to become dry, dull and brittle which increases the risk of hair breakage” Grace explains
 
To protect and repair your “Swimmers hair” this summer use Vivid followed by Final Finish from Mediceuticals Healthy Hair Solutions range
 
Vivid is a natural purifying shampoo which will protect your hair from fading and UVA/UVB damage. It gently cleanses to remove toxins and the build-up of any cosmetic residues in your locks.
 
Vivid contains natural apple cider vinegar (an antioxidant) which will regulate the acidity of your hair and scalp, and is an ideal swimmer’s shampoo to protect your hair from hard water.
 
Vivid has a RRP of $22.90 (180ml) and is also ideal to use before and after chemical hair treatments. It helps create a radiant shine so you are left with beautiful, vivid, healthy-looking hair.
 
Final Finish is a Lite Acidifying Rinse which also contains natural apple cider vinegar to regulate the acidity of your hair and scalp. Mediceuticals’ philosophy is that “beautiful, healthy hair begins with a healthy scalp” and this product will help deliver just that.
 
It detangles hair, giving it a radiant shine and stops any chemical processing from occurring. It is also weightless and rinses 100 per cent clean from your locks. RRP $26.40 180ml.
 
Grace says this new generation of dermatological scalp and hair treatment solutions have been clinically tested and meet European standards for treating and controlling a broad spectrum of common scalp and skin disorders whilst treating the hair.
 
Mediceuticals NZ spokesman Geoff Grace says the company’s Healthy Hair Solutions – are specifically formulated to repair and protect extreme cases of dry, damaged, fragile, fine and thinning hair. “These remarkable solutions feature a patented enzymatic protein for optimum repair and protection that promotes beautiful healthy virgin quality hair,” he says.
 
Mediceuticals are only available through top salons, spas, and professional hair restoration clinics. Visit www.mediceuticals.co.nz for a list of New Zealand stockists.
 
“Once you’ve tried Mediceuticals you won’t go back to ordinary shampoo,” Grace promises. “You deserve to enjoy time in the pool this summer without your hair having to pay the price.”

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